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Latest Insights

An introduction to Channel Marketing (in under 1000 words!)

Co-written by Olivier Choron

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Supporting the IAMCP UK with  their Successful Event Series.

Last month we were proud to work with the IAMCP UK and Microsoft to run an invitation only event for...

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Attracting and retaining the right partners is hard....

To stay current and relevant, you need to continuously develop your partner program to ensure you co...

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How do you measure partner performance?

How do you measure partner performance – well how long is a piece of string?

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Partner Communication Rules and Recommendations

The Rhythm of Priorities

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Partner Campaigns - all that effort for nothing?

Partner marketing campaigns are rather like the box of printed brochures you find at the back of eve...

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