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Latest Insights

If AI copywriting is so great, why do the biggest brands avoid it?

In November 2022, the general public finally got a taste of generative artificial intelligence and w...

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Using this year’s sporting events to support sales targets

Sport is a universal language that everyone speaks and understands – it transcends geographies, age,...

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An introduction to Channel Marketing (in under 1000 words!)

Co-written by Olivier Choron

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Supporting the IAMCP UK with  their Successful Event Series.

Last month we were proud to work with the IAMCP UK and Microsoft to run an invitation only event for...

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Attracting and retaining the right partners is hard....

To stay current and relevant, you need to continuously develop your partner program to ensure you co...

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How do you measure partner performance?

How do you measure partner performance – well how long is a piece of string?

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Partner Communication Rules and Recommendations

The Rhythm of Priorities

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Partner Campaigns - all that effort for nothing?

Partner marketing campaigns are rather like the box of printed brochures you find at the back of eve...

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Marketing during a recession: What should marketers do?

Co-written by Ben Lloyd Whether we are technically in a recession or not, the financial outlook is g...

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Prioritising your partner portal and tools.

Partners expect and need a simple way of working with vendors and that needs to be available 24/7 wi...

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Partner metrics and performance management – a new approach.

The more data you have on your partners the better, right? Then you can assess where partners fit in...

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5 Digital Marketing Trends for the Technology Industry

Here are five key trends you need to be aware of.

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